Content Strategy as a Pre-Design Process in User Experience Design

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Content strategies and therefore content writers are of vital importance for greater results in the User Experience Design, though many organizations unfortunately are lack of content teams.

The User Experience Designer, having the content strategy of the project beforehand, may develop a better understanding of the product and spend his/her time to be more creative and for functional, aesthetical and useful solutions.

The 7 Steps for A Better Content Strategy

1 – Build A Content Team

In order to start to talk about a content strategy, an experienced content team is of vital importance.

Be it a designer, a writer, a copywriter, a content strategist, a UX Writer or else; a team member of a content division must have the abilities of strategical thinking, understanding of human psychology and a perfect writing and project management discipline.

2 – Deliver the Work

A team lead, UX Researchers, UX Writers and Content Strategists will be a perfect Content Team for your Design process and they are going to form the main elements of your Design Strategy.

3 – Research

UX Writing starts with a wide range of research process. The competitors, the users, the personas, the latest trends are the fundemental facets of a perfect Content Strategy.

4 – Content Types and Templates

Less work is done thanks to creating Content Templates. The Information Architecture becomes consistent and homogeneus by prototyping the similar screens and it leads to a better user experience.

5 – Content Guidelines

Consistency and accuracy in style are of great importance for User Experience Design. Be sure you have the same tone throughout your whole project.

6 – Information Architecture

After everything is done you may start the wireframe/mockup process which we call Information Architecture Design as a guideline for the User Experience Design process.

7 – User Tests

Make your user tests before starting the User Experience Design and save time! Correct the minor problems and optimise the Information Architecture.

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what is design thinking?

selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

user-centered design

selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

what, why and how?

selling its products in the domestic and international markets
with a strong customer focus, petkim is a global company
which produces high quality petrochemical products in its integrated
and high technology premises and imports high its products,
compatible with international standards.
petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client agency
relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

the stages
1. understand
2. characterize
3. organize
4. innovate
5. initiate
6. prototype

and it helps you to
define the unknown and the unpredictable,
stay focused,
stay related,
find relevant solutions,
learn faster,
and capture the mindsets.

show less
what is information architecture in ux?

selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

user-centered design

selling its products in the domestic and international markets with a strong customer focus, petkim is a global company which produces high quality petrochemical products in its integrated and high technology premises and imports high its products, compatible with international standards. petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client – agency relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

what, why and how?

selling its products in the domestic and international markets
with a strong customer focus, petkim is a global company
which produces high quality petrochemical products in its integrated
and high technology premises and imports high its products,
compatible with international standards.
petkim needed an intranet portal for internal communications, task management, documentations and directories and our 20 years of client agency
relationship and mutual consonance have led a splendid project with a pure user experience and information architecture.

the stages
1. understand
2. characterize
3. organize
4. innovate
5. initiate
6. prototype

and it helps you to
define the unknown and the unpredictable,
stay focused,
stay related,
find relevant solutions,
learn faster,
and capture the mindsets.

show less